Graeme built his career in brand management at Tennent's and Baileys at Diageo, before moving agency side as part of the ownership teams at The Boroughloch in Edinburgh and Frame in Glasgow.

Founded in 2005, CRAK Marketing has worked with clients including Scottish & Newcastle, Whyte & Mackay, Lloyds Banking Group and The Famous Grouse. Drawing on experience as a board chair and non-executive director, CRAK offers strategic marketing consultancy, board-level input and project management support.

Graeme has been involved with The Marketing Society for over 25 years, initially as a volunteer board member, then chair, before acting as a consultant and eventually director. Now an Honorary Fellow, he was recently recognised with a Lifetime Achievement Award.